There was a lovely picture shared among some of us yesterday which showed our dear NAMS brother from Egypt, Tamer, with a group of young Kenyan children he organized to play soccer, while he was attending a NAMS training event in that country. Wonderful picture, wonderful children, wonderful ministry. Tamer uses soccer (football to most of the world) to share his faith in Jesus Christ, as the only hope of the world. That is his ministry in Egypt, and he exercised it while visiting Kenya. He is a fine brother and Companion. May his work flourish and grow, as one by one young men and women give their lives to Christ Jesus.
But something in the picture gave me chills, and raised a serious question in my heart. It was the presence of over a dozen Adidas jerseys.
My question is this: Why is a global seller of shoes “evangelizing” it’s brand so aggressively in the majority world, and the church of Jesus Christ in the West, and Westernized church world, is so unaware of what is happening? Do “they have eyes to see but see not?” The organized church in the West is barely noticing, let alone working with tenacity and courage to spread the glorious truth of the gospel of Jesus to all nations.
The marketing forces of the world are aggressively and effectively conveying to the children of the world that owning the right “stuff” is what makes life really satisfying. Indeed they have very successfully done the same with most of their elders. And that is not something that has happened just in the majority world, it has been very effectively accomplished in my own country (the USA). But this is not the gospel. It is a deception from the enemy of our souls. The good news is not that we can wear the right clothes, it is that we can be clothed for eternity, if we surrender our lives in to the hands of Jesus.
This is the heart of Tamer’s ministry, but is it ours?
Reading recently in I Peter, I have been struck by the clarity of his understanding that the church is a holy nation, made up of those who are truly “born anew” of the Spirit of God. Because this is so, they are lights in the world of untruth, and always living so as to be ‘a living testimony’ of another way. Indeed, they are also to be on alert – ready at all times – to give an account of the hope that is within them. It is not enough to live as a Christian, but they must be ready to speak up as a Christian.
In much of what was once called “the Christian world” the forces of darkness have made it more and more unacceptable to speak up for the truth as it is in Jesus. But we must not let this deter us! We are the called of God to speak of and bring light into the darkness. The forces of global marketing are very strong, but the gospel of Jesus Christ is stronger – for those who are the elect of God.
Pray with me for boldness to speak up where you live. Pray for the boldness to challenge your local church to be bold for the spread of the gospel to all nations. Pray that those who say they belong to Jesus may be as committed as Tamer is to sharing the glorious truth with those who have never heard.